Content Database
7 Tips for Creating Adaptive Content
I recently returned from a week in San Francisco, where I attended the Intelligent Content Conference hosted by Content Marketing…
Intelligent Content: Adapt or Get Left Behind
I showed up at this week’s Intelligent Content Conference not knowing exactly how “intelligent content” fit with the type of content…
How To Do Content Management: Tips from Confab Central
Confab Central wrapped up on Friday, but #ConfabMN is still going strong on Twitter. There are very few things we like…
Salsify’s Rob Gonzalez: Taking a Collaborative Approach to Product Information
Many companies have information about their products scattered across multiple departments and stored in a hodgepodge of spreadsheets, databases, and…
Tagging For Mobile
Perhaps the greatest challenge content producers and marketers face today is how to protect their content from the rapid pace…
Letting Chunks Launch Your Products
In my last post, I talked about chunks using hypothetical ObamaCare articles to help you visualize what Sara Wachter-Boettcher is…
The Challenge of Aligning Your Product Launch Content Needs
One of the challenges brands face today is how best to align their product messaging across their many sales channels….
Building the Future of Content, One Chunk at a Time
Content, multichannel, and convergence. If your paycheck depends on keeping your product-marketing strategy ahead of the curve at product launch…
Sara Wachter-Boettcher: Future-Ready Product Pages
Sara Wachter-Boettcher has become a vocal advocate for “future-friendly content.” What’s that? It’s content that offers a fantastic user experience…
Westinghouse Lighting Case Study
Early this year, iconic Westinghouse Lighting entrusted content26 to manage a full-scale overhaul of its online product-detail content across its…
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