Content Development

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Product Description Word Counts: Why Length Matters for Amazon Content

By: Elizabeth Olmsted   |   March 3, 2021

Let’s face it: content is a lot of work. Between the legal teams, retailer requirements, and time and budget constraints,…

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Our 6 Best Posts on Dynamic Product Content

By: Angela Delarmente   |   December 14, 2016

As we say goodbye to 2016, we’re taking a moment to share the content26 blog posts that have seen the…

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CPG Summit to Provide Insight on Future of Ecommerce

By: Trinity Hartman   |   October 27, 2016

More than 200 ecommerce industry leaders with gather in Chicago on November 3 for the Online and Digital Grocery Summit….

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Shotfarm CEO Mike Lapchick Wants to Improve Walmart Content: Interview

By: Trinity Hartman   |   September 14, 2016

Content26 first got to know Shotfarm when we were working together on Walmart’s Store Assortment Online initiative. Founded in 2009,…

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A Guide to Amazon Product Page Content

By: Angela Delarmente   |   July 13, 2016

A successful Amazon product page has everything a shopper needs to decide if your product is right for them. With…

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Product Images: the Power to Persuade

By: Stacy Parrish   |   June 1, 2016

Seeing is believing. And in the case of product images, seeing can sometimes mean inspiring or convincing. In today’s ecommerce…

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How to Write Essential Product Descriptions for Amazon

By: Jeff Kirby   |   May 4, 2016

Creating essential content that is both informative and concise is not only crucial for how customers will interact with your products,…

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Three Keys to a Successful Ecommerce Digital Transformation

By: Mark White   |   April 13, 2016

Today’s consumers start and remain digital through their entire buying journey and beyond. If you want to win over today’s…

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Crafting a Winning Digital Shopping Experience

By: Angela Delarmente   |   April 6, 2016

Digital Versus Physical You’re at a big box store, hoping to purchase a new printer. With a price range in…

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Four Ways to Add Strategic Content to Your Product Pages

By: Trinity Hartman   |   January 6, 2016

Yesterday, we covered the ways Amazon has given third-party sellers access to enhanced A+ content for their product pages. So does this…

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