Content Merchandising
Dynotag’s Murat Divringi: QR Codes Offer Retail Innovations
I recently put on a funny hat and piled into a photo booth with a group of friends. This was…
The Basics of QR Codes
There is a lot of talk among e-commerce pros on the topic of mobile marketing–and for good reason. One study…
Sortable’s Christopher Reid: Leveraging Content to Provide Answers
Watch out, Google! Comparison shopping became a whole lot sexier with the launch of Sortable.com earlier this month. The decision…
Good Content, in Any Language
Copyblogger has a great set of tips for marketing online to shoppers all around the world. To be specific, 12…
Weekly Content Critique: Samsung HDTV
Coincidentally, the product page for review this week is also for an HDTV: the Samsung LCD HDTV on B&H. It…
Weekly Content Critique: The Sears Sceptre
This page for a Sceptre 32-inch HDTV on Sears.com manages to capture everything I hate about retail. While browsing it, I…
Sortable Wants to Make Online Shopping Easier
Shopping search engines are not new, but the main contenders are still not exactly user friendly. Sortable.com is trying to change…
Smart SEO for the Year of Content
Best SEO Moves Toward Quality Content “Good, honest content to which other sites link impresses the hell out of Google,”…
Spelling Mistakes Harm E-Commerce Conversion Rates
Spelling Mistakes Harm Conversion Rates As we’ve written before, good spelling and grammar are essential to product merchandising and to…
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