Conversion Rate

image

Appealing Meta Descriptions: A Story of Storefronts

By: Elizabeth Olmsted   |   September 8, 2014

At content26, we focus on online sales, but think with me for just a moment about brick-and-mortar stores. (Hang with…

Read more
image

Battling Choice Overload for a Better Shopping Experience

By: Angela Delarmente   |   July 28, 2014

I’m one of those people who tend to disassociate in the face of abundance. If I was a superhero, “too…

Read more
image

4 Failures of content26’s B2B Blog

By: Mark White   |   February 10, 2014

On June 1, 2011, Content Ping came into existence with this tantalizing post. Today, two and a half years later, 600…

Read more
image

For Better or Worse: How Content Shapes the User Experience

By: Trinity Hartman   |   December 11, 2012

Be sure to check out content26 co-founder Mark White’s guest post on UX Booth. Mark hones in on how product…

Read more

Product Videos Continue to Influence Online Sales

By: Trinity Hartman   |   November 12, 2012

The Japanese e-commerce giant Raktuen recently released a study about the growing importance of product videos in e-commerce. Rakuten, which…

Read more
image

Stick, Drive, Convert: Just Do It!

By: Mark White   |   July 30, 2012

I know that it sounds like a rallying cry from a Game of Thrones episode. “Stick. Drive. Convert. Stick. Drive….

Read more
image

Stick, Drive, Convert: Your Product, Front and Center

By: Mark White   |   July 29, 2012

As we discussed in the last post, companies need to create content that sticks and drives. It’s great that consumers…

Read more
image

Stick, Drive, Convert: Designing Product Pages That Sell

By: Mark White   |   July 28, 2012

As I mentioned earlier in this series, it’s essential that your company invest in stick and drive content. This is…

Read more

Social Sharing Drives Online Sales

By: Trinity Hartman   |   April 4, 2012

Online shoppers rely on their social networks for product recommendations. A new study from social commerce provider Sociable Labs found…

Read more

Remembrance of Carts Past: Email Reminders Can Bring Back Lost Shoppers

By: Breanne Boland   |   April 3, 2012

We’ve talked before about the perils of targeting potential customers too effectively or being a little too on-point with reminders….

Read more
01 / 04