Conversion Rate

Site Design as a Cloaking Device for Calls to Action

By: Breanne Boland   |   March 6, 2012

The effect of slow load times on customer experience and conversion rates are of perpetual concern to anyone involved in…

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A Sea Change in Consumer Feedback

By: content26   |   February 28, 2012

Even the most informative product page can’t completely sideline the much-feared customer review. When waffling on decisions to buy, that…

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CPG Branding Study Identifies Content as Key to Conversion

By: content26   |   January 31, 2012

CPG products and brands have had an online presence awhile now, but little research has been done to determine their…

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E-Commerce to Become All About You

By: Ryan Mallett   |   January 30, 2012

Personalization: the e-commerce buzz word that makes it all about you. Leena Rao of TechCrunch believes personalized shopping experiences will…

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NRF Annual Convention Focuses on Omni-Channel Marketing

By: content26   |   January 17, 2012

Over at the National Retail Federation‘s 101st annual convention, everyone is talking about omni-channel retailing. Along the lines of Content…

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The Fine Art of Conventional Content

By: Elizabeth Olmsted   |   January 5, 2012

Crafting your e-commerce website is an artful process, and each detail deserves care and attention. It’s like a fine wine…

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Interview With Optify’s Anthony Joseph: Facebook vs. Amazon

By: Trinity Hartman   |   January 5, 2012

Social media is becoming increasingly important for Google search rankings. With a possible Facebook IPO looming in the near future,…

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New Paths in Multichannel Integration

By: content26   |   January 3, 2012

House of Fraser Focuses on Multichannel Integration In an effort to more effectively measure its online campaigns, UK retailer House…

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Smart SEO for the Year of Content

By: Will Giersch   |   December 14, 2011

Best SEO Moves Toward Quality Content “Good, honest content to which other sites link impresses the hell out of Google,”…

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Internet and Mortar, Great Product Copywriting

By: content26   |   November 15, 2011

Walmart Expands Its E-Commerce Strategy The fact that Walmart competes with nearly everyone in retail, with stores appearing aggressively in…

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