Good Content, in Any Language

By: Will Giersch   |   January 26, 2012

Copyblogger has a great set of tips for marketing online to shoppers all around the world. To be specific, 12…

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Calvin Klein Enhances Stores, and a Copywriting Tip

By: Will Giersch   |   November 30, 2011

Calvin Klein Capitalizes on the Power of the Smartphone A couple of weeks ago I wrote a piece on the…

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Keeping it Fresh and a Turn Toward Meditation

By: Ryan Mallett   |   November 7, 2011

Fresh Never Looked So Good Our good friends at Google are at it again with yet another update to their…

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Are Platforms Driving Content?

By: Augustin Kendall   |   October 10, 2011

Question: Which Comes First, Content or Product? Answer: Steve Jobs. There are many, many quotes, stories, and the like you…

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Writing for Content Merchandising and SEO Pointers

By: Will Giersch   |   August 29, 2011

On Writing Well People take writing for granted. “How hard can it be?” we might think. “It’s not like I…

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By the People, For the People: Personalize Your Content

By: Augustin Kendall   |   August 16, 2011

Talk to People, Not to Websites A recent post on SEOmoz by Michael King provides great tips for link-building; it’s…

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Spelling, the Secret to Copy, and “Power Moms”

By: Will Giersch   |   July 21, 2011

What’s the Sound of One Hand Writing? Robert Bruce at Copyblogger has written a brief but interesting essay on how…

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