Copywriting
The Halo Effect of Word Choice
Apropos to my recent posts on Eyes Wide Open and the General Mills privacy policy fiasco, I wanted to share…
Word Choice Carries Baggage
Here’s a real-life example of how the nuance of word choice can undermine your intention when you get it wrong….
How Word Choice Impacts Decision Making: Eyes Wide Open by Noreena Hertz
Decisions are the lifeblood of every individual and organization. In a previous post I discussed three books that I’ve found…
Did Hummingbird Kill the Big Bad Wolves of SEO?
As technically complex a narrative that the fifteen years of documented Google algorithm updates have been–from Boston, the first named…
Ensuring an Efficient Translation Process [webinar clip]
Today we’re bringing you the third of four excerpts from our recent content26 webinar “How to Create Effective Global Content:…
Macy’s Explores the Lure of Themed Content
Macy’s has reached into the annals of department store history with a recent promotion. Their Brazil-themed marketing push, which officially…
Too Many Cooks: The Perils of Content by Committee
Over at Econsultancy today, Catherine Toole addresses one of the more lamented perils of creating effective, expertly written content: too-large groups…
Compelling Descriptions for Mundane Products
Many products are easy to make sound exciting: a DSLR camera, a high-tech mountain bike, or an iPad has no…
Finding Your Audience Beyond Demographics
I think we’re all guilty of occasionally writing for a target demographic instead of for real human beings. James Chartrand…
Smart SEO for the Year of Content
Best SEO Moves Toward Quality Content “Good, honest content to which other sites link impresses the hell out of Google,”…
Get started
Get a free quote
Ready to improve your sales and boost discoverability on Amazon and other online retail sites? We can help.
