Copywriting
The Halo Effect of Word Choice
Apropos to my recent posts on Eyes Wide Open and the General Mills privacy policy fiasco, I wanted to share…
Word Choice Carries Baggage
Here’s a real-life example of how the nuance of word choice can undermine your intention when you get it wrong….
How Word Choice Impacts Decision Making: Eyes Wide Open by Noreena Hertz
Decisions are the lifeblood of every individual and organization. In a previous post I discussed three books that I’ve found…
Did Hummingbird Kill the Big Bad Wolves of SEO?
As technically complex a narrative that the fifteen years of documented Google algorithm updates have been–from Boston, the first named…
Compelling Descriptions for Mundane Products
Many products are easy to make sound exciting: a DSLR camera, a high-tech mountain bike, or an iPad has no…
Smart SEO for the Year of Content
Best SEO Moves Toward Quality Content “Good, honest content to which other sites link impresses the hell out of Google,”…
Get started
Contact us
Ready to improve your sales and boost discoverability on Amazon and other online retail sites? We can help.
