Apropos to my recent posts on Eyes Wide Open and the General Mills privacy policy fiasco, I wanted to share…
Here’s a real-life example of how the nuance of word choice can undermine your intention when you get it wrong….
Decisions are the lifeblood of every individual and organization. In a previous post I discussed three books that I’ve found…
As technically complex a narrative that the fifteen years of documented Google algorithm updates have been–from Boston, the first named…
Today we’re bringing you the third of four excerpts from our recent content26 webinar “How to Create Effective Global Content:…
Macy’s has reached into the annals of department store history with a recent promotion. Their Brazil-themed marketing push, which officially…
Over at Econsultancy today, Catherine Toole addresses one of the more lamented perils of creating effective, expertly written content: too-large groups…
Many products are easy to make sound exciting: a DSLR camera, a high-tech mountain bike, or an iPad has no…
I think we’re all guilty of occasionally writing for a target demographic instead of for real human beings. James Chartrand…
Best SEO Moves Toward Quality Content “Good, honest content to which other sites link impresses the hell out of Google,”…
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