CPG

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Online Grocery Twitter Roundup

By: Ellie Dresel   |   November 4, 2016

What happens when you bring together leading grocery innovators? You get a lot of interesting discussions around the future of…

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CPG Chicago Summit Twitter Summary

By: Katie Ellison   |   November 6, 2015

Last month, we announced we would be one of a few select content experts at the CPG Summit in Chicago…

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Shoppers Look for Images on CPG Product Pages

By: content26   |   May 14, 2015

This guest post from Ryan Jepson at Profitero offers some conclusions of an analysis of the content for over 1,000 products…

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Andrea Derricks: Personal Care Brands Lack Effective Digital Strategies

By: Trinity Hartman   |   September 18, 2013

The online market for personal care items such as toothpaste, shampoo, diapers might still be small. But the big players…

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Cambashi’s Mike Evans: Retailers Will Innovate to Stay Relevant

By: Trinity Hartman   |   June 3, 2013

Picture the cereal aisle of your favorite grocery store. When you start thinking about all the choices available, it will…

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CPG an Increasingly Popular E-Commerce Category

By: Trinity Hartman   |   May 16, 2013

Shoppers are turning to the web to make all kinds of purchases, including grocery and drugstore items, according to the…

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Pay Attention to Packaging

By: Trinity Hartman   |   May 9, 2013

Consumer packaged goods (CPG) companies face a lot of competition on grocery and drugstore shelves. That makes packaging more important…

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Study: CPG Brands Need to Think Globally

By: Trinity Hartman   |   May 8, 2013

Kantar Worldpanel has released a ranking that shows which consumer packaged goods (CPG) companies are chosen by consumers most often….

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Consumer Goods Companies Scramble to Keep Up with Mobile Commerce

By: Trinity Hartman   |   November 13, 2012

  The consumer packaged goods (CPG) industry has experienced a “chaotic and rapid shift in technology” in recent years. The…

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Direct Sales Are Up, but Social Commerce Isn’t

By: Augustin Kendall   |   March 8, 2012

Social commerce. The term tallies as many hits as “Super Tuesday” on Google–which is not surprising, since both are rife…

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