Design
Product Page Credibility, Information & Design: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
The Best of #ConveyUX
Care about UX? Passionate about content? Just want to help the user at every turn? Seattle is a great place…
The Bullet: An Award-Winning Duo
No respectable product page is complete without a bulleted list that succinctly sums up the most important features and benefits…
Amazon’s Vendor Central Templates: Insider Impressions
Amazon Vendor Central’s A+ self-service template feature is still in beta, but we’ve been using it to upload client product…
New Item Setup: Making It Work [webinar recording]
Hopefully everyone who attended content26‘s recent webinar came away with a good understanding of how to use new item setup…
Sara Wachter-Boettcher: Future-Ready Product Pages
Sara Wachter-Boettcher has become a vocal advocate for “future-friendly content.” What’s that? It’s content that offers a fantastic user experience…
Product Comparison Chart Infographic: The Power to Choose
Are you thinking about adding a comparison chart to your product detail page? While comparison charts can provide a helpful…
The Remington Product Page: Something for Everyone
Remington has created enhanced product page content for many of the razors and hair styling products they sell online. We…
Rules for Creating Effective Multichannel Content [webinar clip]
Today we’re bringing you the second of five video excerpts from our recent content26 webinar “How to Create Successful Multichannel…
Stick, Drive, Convert: Just Do It!
I know that it sounds like a rallying cry from a Game of Thrones episode. “Stick. Drive. Convert. Stick. Drive….
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