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Product Page Credibility, Information & Design: Interview

By: content26   |   March 9, 2015

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…

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The Best of #ConveyUX

By: content26   |   January 26, 2015

Care about UX? Passionate about content? Just want to help the user at every turn? Seattle is a great place…

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The Bullet: An Award-Winning Duo

By: content26   |   August 25, 2014

No respectable product page is complete without a bulleted list that succinctly sums up the most important features and benefits…

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Amazon’s Vendor Central Templates: Insider Impressions

By: content26   |   October 23, 2013

Amazon Vendor Central’s A+ self-service template feature is still in beta, but we’ve been using it to upload client product…

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New Item Setup: Making It Work [webinar recording]

By: Trinity Hartman   |   March 15, 2013

Hopefully everyone who attended content26‘s recent webinar came away with a good understanding of  how to use new item setup…

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Sara Wachter-Boettcher: Future-Ready Product Pages

By: Trinity Hartman   |   February 25, 2013

Sara Wachter-Boettcher has become a vocal advocate for “future-friendly content.” What’s that? It’s content that offers a fantastic user experience…

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Product Comparison Chart Infographic: The Power to Choose

By: Trinity Hartman   |   January 16, 2013

Are you thinking about adding a comparison chart to your product detail page? While comparison charts can provide a helpful…

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The Remington Product Page: Something for Everyone

By: content26   |   November 28, 2012

Remington has created enhanced product page content for many of the razors and hair styling products they sell online. We…

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Rules for Creating Effective Multichannel Content [webinar clip]

By: Mark White   |   November 16, 2012

Today we’re bringing you the second of five video excerpts from our recent content26 webinar “How to Create Successful Multichannel…

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Stick, Drive, Convert: Just Do It!

By: Mark White   |   July 30, 2012

I know that it sounds like a rallying cry from a Game of Thrones episode. “Stick. Drive. Convert. Stick. Drive….

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