Digital Package

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Why Do Content for Impulse-Buy Items?

By: content26   |   May 6, 2015

Lately, the merchandising world has been abuzz with rumors that impulse buying is dead. And according to some news reports,…

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What is a Product’s “Digital Package”?

By: Mark White   |   June 24, 2013

In June 2012, I was a speaker at RetailNet Group‘s 5th Click Conference in Boston. The attendees primarily represented consumer…

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