Ecommerce Content
Duplicate Content: Advice for Brands
Duplicate content is everywhere on the Internet. And as the most searched term on our website, we wanted to offer…
Online Content: Why It Fails and How to Fix It
In our experience, most online content destined for retail sites fails because brands don’t spend enough time building strategic product…
Our 5 Best Posts on Strategic Product Pages
As 2015 draws to a close and we all look forward to 2016, we wanted to share the posts that…
CPG Chicago Summit Twitter Summary
Last month, we announced we would be one of a few select content experts at the CPG Summit in Chicago…
Content Merchandising: An Evolving Definition
At content26, we help companies merchandise their products online. Why do we use the term “merchandising” instead of “marketing” to…
6-Step Checklist for Holiday Enhanced Content
There are only 78 days left until Black Friday! Santa’s already checking his list, and you should be too. To…
What Is Amazon’s Mobile Product Content Strategy?
In our most recent Amazon update, we mentioned an improvement in mobile product content. It’s about time. Amazon years ago…
Does Enhanced Content Matter in E-tailing’s Customer Experience Index?
When Lauren Freedman talks to online retailers about improving customer experience, she always brings up the importance of the product…
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