Ecommerce

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How to Champion Your Digital Strategy – Keith Anderson, Profitero

By: content26   |   March 23, 2016

One of the biggest challenges facing digital brand managers is making strategic ecommerce decisions. When coming up with a digital…

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Four Ways to Add Strategic Content to Your Product Pages

By: Trinity Hartman   |   January 6, 2016

Yesterday, we covered the ways Amazon has given third-party sellers access to enhanced A+ content for their product pages. So does this…

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Our 5 Best Posts on Strategic Product Pages

By: content26   |   December 16, 2015

As 2015 draws to a close and we all look forward to 2016, we wanted to share the posts that…

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Online Baby Products: the Key to eCommerce Sales

By: content26   |   December 9, 2015

In this newest guest post from Profitero’s VP of Strategy & Insights Keith Anderson, we get insider details on why online baby products…

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Introducing the Content Innovation Cycle

By: content26   |   November 18, 2015

In the past few months, I’ve been on the phone and flying to meetings all over the country talking to…

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CPG Chicago Summit Twitter Summary

By: content26   |   November 6, 2015

Last month, we announced we would be one of a few select content experts at the CPG Summit in Chicago…

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Update on Our Research Partnership with the UW Center for Sales & Marketing Strategy

By: Mark White   |   October 21, 2015

In a recent post on LinkedIn’s Pulse, I announced our research partnership with the Center for Sales and Marketing Strategy…

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Getting Along: Relationship Advice for Online Retailers and Brands

By: content26   |   July 23, 2015

In this guest post from Ryan Jepson at Profitero offers advice for brand manufacturers and online retailers for how they can best…

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