Four Takeaway Quotes from the CPG Summit 2015
If the November 5 Online & Digital Grocery Summit made one thing clear, it’s that the product detail page is…
CPG Chicago Summit Twitter Summary
Last month, we announced we would be one of a few select content experts at the CPG Summit in Chicago…
Facebook Still Not a Good Place to Sell
Facebook might have legions of users, but it has not turned out to be a good platform for selling products….
Your Video on Facebook? That Will Cost $1 Million
Starting this summer, companies will be able to pay approximately $1 million per day to have their video spots show…
F-Commerce Fizzles
The e-commerce platform Payvment announced it’s going out of business this week. In 2011, Payvment had opened a virtual mall…
Facebook Focuses on Conversion Rates
The social network company Facebook has launched a new system that will allow advertisers to “measure the ROI [return…
Friendize.Me’s Mark Shteiman: Personalizing User Reviews
Mark Shteiman’s inspiration for social reviews came from a speeding ticket. The normally law-abiding citizen found himself calling friends to…
Retailers Hold the Key to Social Commerce
Don’t hold your breath for Facebook stores to take off anytime soon. Paul Armstrong of the global media and marketing…
How Social Reviews Will Change the Retail Landscape
Reviews can play an important role in giving consumers the confidence to buy. They can also be incredibly overwhelming. For…
Brands Commissioning Fake Reviews to Look Good on Social Media
A new study by Gartner suggests that brands are increasingly turning to fake feedback to make themselves look good on…
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