Facebook

Is Social Media Irrelevant to Online Shoppers?

By: Trinity Hartman   |   September 10, 2012

Would e-commerce companies miss Facebook, Twitter, and Pinterest? Not really, according to the industry blog EcommerceBytes. The blog’s survey of…

Read more

Facebook Needs a “Buy” Button

By: Trinity Hartman   |   August 22, 2012

Facebook commerce never took off because the site “failed to realize that people go to Facebook primarily to interact with…

Read more
image

WOMMA’s Suzanne Fanning: “Likes” Are Not Enough

By: Angela Delarmente   |   August 8, 2012

In order for your products to succeed, you need to convince loyal customers to spread the word about your brand….

Read more

Companies Using Social Media for Product Development

By: Trinity Hartman   |   August 1, 2012

Companies are eavesdropping on Facebook, Twitter, and Foursquare chatter, slyly picking up on consumers’ likes and dislikes. According to a…

Read more

Amazon Smartphone Would Simplify M-Commerce

By: Trinity Hartman   |   July 20, 2012

Amazon reportedly wants a smartphone to call its own. Daily Deal Media reported that Amazon’s goal is to bring a…

Read more

Coming Soon: A Facebook “Want” Button?

By: Trinity Hartman   |   July 2, 2012

Facebook might be testing a “Want” button, according to a post on Mashable. While currently an unconfirmed rumor, this relatively…

Read more

On Facebook, Brands Want to Get Nosy

By: Trinity Hartman   |   June 29, 2012

If you were a sporting goods retailer, it would be helpful to know if your 245,000 Facebook fans were skiers…

Read more
image

Piehead’s Cassandra Moore: Creating Multichannel Content

By: Trinity Hartman   |   May 24, 2012

Just last weekend I found myself clicking around an Australian website in search of shipping information. I’d seen the rates…

Read more

It’s Never Too Late to Spring Clean Your Online Content

By: Breanne Boland   |   May 15, 2012

In the northern hemisphere, spring is already giving way to summer. However, that doesn’t mean it’s too late to do…

Read more

Can Social Gifting Give Retailers a Boost?

By: Trinity Hartman   |   May 2, 2012

Dear Facebook Friends, Have you noticed I’ve been spending an unhealthy amount of time obsessing over the upcoming French presidential…

Read more
02 / 07