Is Social Media Irrelevant to Online Shoppers?

By: Trinity Hartman   |   September 10, 2012

Would e-commerce companies miss Facebook, Twitter, and Pinterest? Not really, according to the industry blog EcommerceBytes. The blog’s survey of…

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Facebook Needs a “Buy” Button

By: Trinity Hartman   |   August 22, 2012

Facebook commerce never took off because the site “failed to realize that people go to Facebook primarily to interact with…

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WOMMA’s Suzanne Fanning: “Likes” Are Not Enough

By: content26   |   August 8, 2012

In order for your products to succeed, you need to convince loyal customers to spread the word about your brand….

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Companies Using Social Media for Product Development

By: Trinity Hartman   |   August 1, 2012

Companies are eavesdropping on Facebook, Twitter, and Foursquare chatter, slyly picking up on consumers’ likes and dislikes. According to a…

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Amazon Smartphone Would Simplify M-Commerce

By: Trinity Hartman   |   July 20, 2012

Amazon reportedly wants a smartphone to call its own. Daily Deal Media reported that Amazon’s goal is to bring a…

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Coming Soon: A Facebook “Want” Button?

By: Trinity Hartman   |   July 2, 2012

Facebook might be testing a “Want” button, according to a post on Mashable. While currently an unconfirmed rumor, this relatively…

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On Facebook, Brands Want to Get Nosy

By: Trinity Hartman   |   June 29, 2012

If you were a sporting goods retailer, it would be helpful to know if your 245,000 Facebook fans were skiers…

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Piehead’s Cassandra Moore: Creating Multichannel Content

By: Trinity Hartman   |   May 24, 2012

Just last weekend I found myself clicking around an Australian website in search of shipping information. I’d seen the rates…

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It’s Never Too Late to Spring Clean Your Online Content

By: content26   |   May 15, 2012

In the northern hemisphere, spring is already giving way to summer. However, that doesn’t mean it’s too late to do…

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Can Social Gifting Give Retailers a Boost?

By: Trinity Hartman   |   May 2, 2012

Dear Facebook Friends, Have you noticed I’ve been spending an unhealthy amount of time obsessing over the upcoming French presidential…

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