Fake Reviews

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Businesses Buying Positive Yelp Reviews Get Branded

By: content26   |   October 23, 2012

Yelp slapped a scarlet letter on eight businesses recently–only, in this case, the A stood for Alert. Search Engine Land…

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Online Reviews: No Big Deal?

By: Trinity Hartman   |   October 8, 2012

A recent article in the Financial Times delves into the contradictory world of online reviews. In some cases, user reviews…

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Brands Commissioning Fake Reviews to Look Good on Social Media

By: Trinity Hartman   |   September 24, 2012

A new study by Gartner suggests that brands are increasingly turning to fake feedback to make themselves look good on…

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Paid Video Reviews Trustworthy?

By: Trinity Hartman   |   June 5, 2012

A Forbes.com article recently trumpeted the rise of the video product review. With e-commerce plagued by fraudulent reviews, author Sean…

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Bing Liu: The Science of Detecting Fake Reviews

By: Trinity Hartman   |   May 18, 2012

The dark art of rigging reviews is widespread across the web and has even ensnared several content26 clients over the years….

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