Fake Reviews
Businesses Buying Positive Yelp Reviews Get Branded
Yelp slapped a scarlet letter on eight businesses recently–only, in this case, the A stood for Alert. Search Engine Land…
Online Reviews: No Big Deal?
A recent article in the Financial Times delves into the contradictory world of online reviews. In some cases, user reviews…
Brands Commissioning Fake Reviews to Look Good on Social Media
A new study by Gartner suggests that brands are increasingly turning to fake feedback to make themselves look good on…
Paid Video Reviews Trustworthy?
A Forbes.com article recently trumpeted the rise of the video product review. With e-commerce plagued by fraudulent reviews, author Sean…
Bing Liu: The Science of Detecting Fake Reviews
The dark art of rigging reviews is widespread across the web and has even ensnared several content26 clients over the years….
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