Forrester analyst Martin Gill recently published a report titled “The ROI of Agile Commerce.” Agile commerce, for the uninitiated, is a…
A new report by Forrester Research suggests that marketers need to stop looking at the purchase process as a “funnel”…
Google tops the list of places online consumers go when making product purchase decisions. Of adults interviewed by Forrester Research,…
Forrester Research has released an in-depth look at how retailers can compete and coexist with Amazon. For many retailers, Amazon…
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