Selling by Subscription and Optimizing for Mobile

By: Elizabeth Olmsted   |   October 13, 2011

S-Commerce: Fad or Future? You may have heard the phrase S-commerce, but in this case, I’m not referring to social…

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Transmedia: Telling the Story of Your Brand Across Mediums

By: Elizabeth Olmsted   |   July 25, 2011

Transmedia: The Birth of Fractured, Engaging Storytelling While it’s still a fledgling thought, the concept of transmedia is beginning to…

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Converting Lookers into Buyers and Mobile into Money

By: Elizabeth Olmsted   |   June 9, 2011

Conversion rate, or the ratio of desired results versus page visits, is one of the most important ideas in online…

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Reeling ‘Em in: Hook Page Views–and Customers–with Video

By: Elizabeth Olmsted   |   June 7, 2011

Internet Retailer reports the value of videos for luring in customers. Online health retailer saw an increase of more…

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