Images
Product Images: the Power to Persuade
Seeing is believing. And in the case of product images, seeing can sometimes mean inspiring or convincing. In today’s ecommerce…
Four Ways to Add Strategic Content to Your Product Pages
Yesterday, we covered the ways Amazon has given third-party sellers access to enhanced A+ content for their product pages. So does this…
Retailers Increasing Conversion Rates with Instagram Photos
Product images from the photo-sharing site Instagram are showing up on retailer websites, helping boost conversion rates. Coach, Teva, lululemon, and Threadless…
A Guide to DIY Product Images
We’ve written before that when it comes to e-commerce, a great product image can be worth a thousand sales. But…
The Remington Product Page: Something for Everyone
Remington has created enhanced product page content for many of the razors and hair styling products they sell online. We…
Will Amazon Play Host to Social Butterflies?
Third-party sellers on Amazon will soon be able to create microsites within Amazon that would act as social media hubs…
Quick Guide to Product Images
If you’re in e-commerce, you probably already know that an image can be worth a thousand (and more) sales. Think…
Content Critique: BookBook for iPhone
PC users: If you’re having a good day, read on. If not, you may want to skip this post. Today’s…
Content Critique: Takeya Tea Maker
Heat waves always inspire me to get more serious about iced tea (I’m pretty serious about tea in all temperatures)….
Weekly Content Critique: Calling (Kate) Spade a Spade
A few clothing brands, including kate spade new york and Mr Porter, are repeatedly cited as paragons of the content…
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