Marketing v. Merchandising
Product Marketing and Merchandising: the Right Place for the Buy Button
The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we…
Content Merchandising: An Evolving Definition
At content26, we help companies merchandise their products online. Why do we use the term “merchandising” instead of “marketing” to…
Make Product Content a Billboard-Free Zone
Your enhanced product descriptions are your ultimate promises to potential customers. If you keep those promises, you’ll earn both sales…
Why Marketing Needs Merchandising [Infographic]
Embed This Image On Your Site (copy code below): <a href=”http://content26.com/images/infographics/Marketing-and-Merchandising-large.png”><img style=”border: none;” alt=”Marketing and Merchandising Infographic” src=”http://content26.com/images/infographics/Marketing-and-Merchandising-small.png” /></a> <div>Courtesy…
Merchandising vs. Marketing: Movies
What’s the point of a movie trailer? To get people in the theater watching the movie. Once they’re in the…
Merchandising vs. Marketing: Therapy
The psychoanalyst says: “We will probe your unconscious emotions and desires.” The cognitive behavioral therapist says: “You have maladaptive behaviors?…
Merchandising vs. Marketing: Length
Good marketing will be designed to attract and hold the viewer’s attention–for about 10 seconds. If marketing content takes much…
Merchandising vs. Marketing: Sick
It is the job of marketing to get your attention and convince you to go to the store (or the…
Product Marketing vs. Merchandising: Part One
Quick, where’s the nearest place to purchase a new pressure cooker for my lamb shanks? Actually, that’s a trick question….
Get started
Get a free quote
Ready to improve your sales and boost discoverability on Amazon and other online retail sites? We can help.
