Marketing v. Merchandising

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Product Marketing and Merchandising: the Right Place for the Buy Button

By: content26   |   October 6, 2014

The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we…

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Content Merchandising: An Evolving Definition

By: Mark White   |   September 22, 2014

At content26, we help companies merchandise their products online. Why do we use the term “merchandising” instead of “marketing” to…

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Make Product Content a Billboard-Free Zone

By: Mark White   |   August 13, 2014

Your enhanced product descriptions are your ultimate promises to potential customers. If you keep those promises, you’ll earn both sales…

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Why Marketing Needs Merchandising [Infographic]

By: Trinity Hartman   |   December 4, 2013

Embed This Image On Your Site (copy code below): <a href=”http://content26.com/images/infographics/Marketing-and-Merchandising-large.png”><img style=”border: none;” alt=”Marketing and Merchandising Infographic” src=”http://content26.com/images/infographics/Marketing-and-Merchandising-small.png” /></a> <div>Courtesy…

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Merchandising vs. Marketing: Movies

By: content26   |   November 12, 2013

What’s the point of a movie trailer? To get people in the theater watching the movie. Once they’re in the…

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Merchandising vs. Marketing: Therapy

By: content26   |   October 15, 2013

The psychoanalyst says: “We will probe your unconscious emotions and desires.” The cognitive behavioral therapist says: “You have maladaptive behaviors?…

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Merchandising vs. Marketing: Length

By: content26   |   April 10, 2013

Good marketing will be designed to attract and hold the viewer’s attention–for about 10 seconds. If marketing content takes much…

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Merchandising vs. Marketing: Sick

By: content26   |   March 7, 2013

It is the job of marketing to get your attention and convince you to go to the store (or the…

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Product Marketing vs. Merchandising: Part One

By: Elizabeth Olmsted   |   February 21, 2012

Quick, where’s the nearest place to purchase a new pressure cooker for my lamb shanks? Actually, that’s a trick question….

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