Mobile Commerce
Tapestry: Perfect Platform for Brand Storytelling?
It’s been a while since we talked about the content and commerce model on CP, but a new app, Tapestry,…
Design for Mobile Commerce: Recap
Mobile devices have created new opportunities for retailers. This is not news. What is news these days is debate about…
“Mobile is a Hurricane”
Want to succeed in e-commerce? Focus on what customers will always want: fast delivery, low prices, and a wide range…
Will Walmart’s Digital Reinvention Succeed?
Walmart has launched a social gifting service, revamped the search results on its site, and closely linked its online and…
Consumer Goods Companies Scramble to Keep Up with Mobile Commerce
The consumer packaged goods (CPG) industry has experienced a “chaotic and rapid shift in technology” in recent years. The…
Understanding What “Distributed Commerce” Means for Content
In a post on Econsultancy, Jasper Bell explores the notion that successful companies need to take a more “agile” approach…
Staples Bets on Cross-Channel Shopping
Staples might have the answer to the app vs. mobile site question: do both. In an effort to create a…
QR Codes in Home Improvement: Kohler Nails It
I recently wrote a post covering the basics of quick response codes and how they are being used by retailers…
Refining Targeted Content, On and Offline
Hey, Geo-Targeting Works Mobile marketing platform Placecast and At&T partnered to test location-specific retail messages (ShopAlerts), including coupons, offers, and…
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