Mobile

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Mobile E-commerce: How Great Content Can Boost Your Strategy

By: Douglas Mellon   |   December 30, 2020

Amazon is dominating online product searches and will continue to do so into the foreseeable future as consumers increase their…

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Salsify Leadership Breakfast: Content is King

By: Rebecca Moloney   |   December 7, 2016

In November, content26 attended an executive leadership breakfast hosted by Salsify where representatives from Google, Walmart, and Modelez spoke on…

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Four Takeaway Quotes from the CPG Summit 2015

By: Mark White   |   November 11, 2015

If the November 5 Online & Digital Grocery Summit made one thing clear, it’s that the product detail page is…

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CPG Chicago Summit Twitter Summary

By: Katie Ellison   |   November 6, 2015

Last month, we announced we would be one of a few select content experts at the CPG Summit in Chicago…

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Why Do Omnichannel [Link Roundup]

By: Angela Delarmente   |   March 11, 2015

Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high….

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The Best of #ConveyUX

By: Breanne Boland   |   January 26, 2015

Care about UX? Passionate about content? Just want to help the user at every turn? Seattle is a great place…

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Don’t Do This: the Big Image as Amazon A+ Content

By: Breanne Boland   |   January 6, 2015

Yes, it’s true. With a single mistake, you can alienate people with vision loss, mobile shoppers, your Amazon merchandiser, and…

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LavaCon 2014 Summary: Content Matters

By: Breanne Boland   |   October 20, 2014

Ah, LavaCon. A tale of banana trees, PB&J buffets, and hundreds of smart, experienced content professionals, all gathered in central…

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ROI and Belief in E-Commerce Content: Meetup Summary

By: Augustin Kendall   |   October 17, 2014

In honor of Shop.org Summit 2014 (theme: retail’s digital rush) in late September, content26 hosted a Content Strategy Seattle meetup…

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What Is Amazon’s Mobile Product Content Strategy?

By: Augustin Kendall   |   April 17, 2014

In our most recent Amazon update, we mentioned an improvement in mobile product content. It’s about time. Amazon years ago…

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