Omnichannel
Shotfarm CEO Mike Lapchick Wants to Improve Walmart Content: Interview
Content26 first got to know Shotfarm when we were working together on Walmart’s Store Assortment Online initiative. Founded in 2009,…
How Online Content Increases Offline Sales [Infographic]
High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as…
6 Tips for Building a Reseller Channel
A successful channel/partner/reseller model can offer scalability, quick growth, extra sales resources and access to mature customer bases. Sounds perfect?…
Cashing In on the ROPO Effect [Link Roundup]
Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their…
Finishing the Sale: How ROPO Evolved in Omnichannel
The Early Years of ROPO In the infancy of online shopping, it became clear to manufacturers that consumers widely relied…
How Hubba Is Building a Content Bridge: Interview
Content26 first heard about Hubba last summer when they announced their change from enterprise to a freemium business model. Permanently….
Why Do Omnichannel [Link Roundup]
Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high….
Product Marketing and Merchandising: the Right Place for the Buy Button
The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we…
Omnichannel Everywhere: a Twitter Roundup of Shop.org Summit 2014
Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26’s palatial Belltown headquarters….
Why You Should Embrace Omnichannel Selling: A Deloitte Study Summary
Planning to buy a new television? You might start by browsing consumer review sites on your laptop. Once you’ve narrowed…
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