Is Social Media Irrelevant to Online Shoppers?
Would e-commerce companies miss Facebook, Twitter, and Pinterest? Not really, according to the industry blog EcommerceBytes. The blog’s survey of…
Shopcade: Content Merchandising Lite
Econsultancy recently profiled Shopcade, a trends-based social shopping site that wants to create a digital mall experience. The site combines…
Can Rakuten Personalize E-Commerce?
The Japanese e-commerce giant Rakuten has been turning heads in the United States, first by snapping up Buy.com and then…
Influencing the Influencers
How can brands harness the power of influencers? By using them as content co-creaters. An article on Matchstick.com suggests that the…
Amazon and eBay Pin Hopes on Pinterest
The marketing world has been quick to fall under the spell of picture-perfect Pinterest (it’s “Facebook without the whining,” coos…
How to Mobilize In-Store Shoppers
Whether or not you believe the “mighty mobile” hype surrounding the future of mobile commerce, I can’t be the only…
Product Marketing vs. Merchandising: Part Two
I recently lambasted poor Pinterest as an awful place for product merchandising. I am back to make amends… kind of….
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