The ROI of Agility and Pinterest

By: content26   |   October 1, 2013

Forrester analyst Martin Gill recently published a report titled “The ROI of Agile Commerce.” Agile commerce, for the uninitiated, is a…

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Amazon and Pinterest Launch New Social Commerce Features

By: content26   |   August 6, 2013

Amazon recently launched Amazon Collections, a Pinterest-style feature consumers can use to save, share, and discover products. Meanwhile, Pinterest debuted…

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Is Social Media Irrelevant to Online Shoppers?

By: Trinity Hartman   |   September 10, 2012

Would e-commerce companies miss Facebook, Twitter, and Pinterest? Not really, according to the industry blog EcommerceBytes. The blog’s survey of…

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Shopcade: Content Merchandising Lite

By: Trinity Hartman   |   July 16, 2012

Econsultancy recently profiled Shopcade, a  trends-based social shopping site that wants to create a digital mall experience. The site combines…

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Can Rakuten Personalize E-Commerce?

By: Trinity Hartman   |   July 2, 2012

The Japanese e-commerce giant Rakuten has been turning heads in the United States, first by snapping up and then…

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Influencing the Influencers

By: Trinity Hartman   |   June 6, 2012

How can brands harness the power of influencers? By using them as content co-creaters. An article on suggests that the…

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Amazon and eBay Pin Hopes on Pinterest

By: Trinity Hartman   |   April 12, 2012

The marketing world has been quick to fall under the spell of picture-perfect Pinterest (it’s “Facebook without the whining,” coos…

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How to Mobilize In-Store Shoppers

By: Trinity Hartman   |   March 7, 2012

Whether or not you believe the “mighty mobile” hype surrounding the future of mobile commerce, I can’t be the only…

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Pinterest is Proving the Power of Social Commerce

By: content26   |   February 29, 2012

Pinterest is a fashionable topic these days–predictions about the new social site are gaining ground amid pronouncements about Facebook‘s Timeline…

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Product Marketing vs. Merchandising: Part Two

By: Elizabeth Olmsted   |   February 23, 2012

I recently lambasted poor Pinterest as an awful place for product merchandising. I am back to make amends… kind of….

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