Product-page Content

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Product Description Word Counts: Why Length Matters for Amazon Content

By: Elizabeth Olmsted   |   March 3, 2021

Let’s face it: content is a lot of work. Between the legal teams, retailer requirements, and time and budget constraints,…

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The Introduction: The Seven-Second (P)itch

By: Mark White   |   October 13, 2016

Arguably, the most important enhanced content you create for your product page is the first 150 or so words. If…

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Duplicate Content: Advice for Brands

By: Stacy Parrish   |   May 11, 2016

Duplicate content is everywhere on the Internet. And as the most searched term on our website, we wanted to offer…

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How to Write Essential Product Descriptions for Amazon

By: Jeff Kirby   |   May 4, 2016

Creating essential content that is both informative and concise is not only crucial for how customers will interact with your products,…

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Five Things You Need to Know about Discoverability and Content

By: content26   |   April 27, 2016

Profitero’s new podcast series shares insights, strategies and key ecommerce trends impacting the CPG and retail sector. Hosted by Keith Anderson, VP…

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Product Content Ebook: Advice for Getting Started

By: Trinity Hartman   |   January 28, 2016

I’m happy to announce that we published a product content ebook with our friends at Salsify: The 11 Rules to…

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5 Reasons Enhanced Content Works

By: content26   |   January 21, 2016

When it comes to selling online, the product page is the product on the shelf. And once the shopper gets to…

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Four Ways to Add Strategic Content to Your Product Pages

By: Trinity Hartman   |   January 6, 2016

Yesterday, we covered the ways Amazon has given third-party sellers access to enhanced A+ content for their product pages. So does this…

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Introducing the Content Innovation Cycle

By: content26   |   November 18, 2015

In the past few months, I’ve been on the phone and flying to meetings all over the country talking to…

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How Hubba Is Building a Content Bridge: Interview

By: content26   |   April 21, 2015

Content26 first heard about Hubba last summer when they announced their change from enterprise to a freemium business model. Permanently….

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