Product-page Content
Product Description Word Counts: Why Length Matters for Amazon Content
Let’s face it: content is a lot of work. Between the legal teams, retailer requirements, and time and budget constraints,…
The Introduction: The Seven-Second (P)itch
Arguably, the most important enhanced content you create for your product page is the first 150 or so words. If…
Duplicate Content: Advice for Brands
Duplicate content is everywhere on the Internet. And as the most searched term on our website, we wanted to offer…
How to Write Essential Product Descriptions for Amazon
Creating essential content that is both informative and concise is not only crucial for how customers will interact with your products,…
Five Things You Need to Know about Discoverability and Content
Profitero’s new podcast series shares insights, strategies and key ecommerce trends impacting the CPG and retail sector. Hosted by Keith Anderson, VP…
Product Content Ebook: Advice for Getting Started
I’m happy to announce that we published a product content ebook with our friends at Salsify: The 11 Rules to…
5 Reasons Enhanced Content Works
When it comes to selling online, the product page is the product on the shelf. And once the shopper gets to…
Four Ways to Add Strategic Content to Your Product Pages
Yesterday, we covered the ways Amazon has given third-party sellers access to enhanced A+ content for their product pages. So does this…
Introducing the Content Innovation Cycle
In the past few months, I’ve been on the phone and flying to meetings all over the country talking to…
How Hubba Is Building a Content Bridge: Interview
Content26 first heard about Hubba last summer when they announced their change from enterprise to a freemium business model. Permanently….
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