Product Reviews
Product Page Credibility, Information & Design: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
Introduction to User-Generated Content
User-generated content (UGC) is pretty self-explanatory: it refers to all content created by a site’s users, rather than by marketers,…
User-Generated Content’s Role in Merchandising: Part 1
UGC: The Pioneer of Social Commerce Retailers may not have mastered the art of Facebook selling yet, but social commerce…
Friendize.Me’s Mark Shteiman: Personalizing User Reviews
Mark Shteiman’s inspiration for social reviews came from a speeding ticket. The normally law-abiding citizen found himself calling friends to…
User-Generated Content’s Role in Merchandising: Part 2
In Part 1 of this article, I talked about the ethics of user-generated content in light of its steadily increasing influence…
How Social Reviews Will Change the Retail Landscape
Reviews can play an important role in giving consumers the confidence to buy. They can also be incredibly overwhelming. For…
Online Retailers Strive to Answer Shoppers’ Questions
Studies show that online shoppers rely heavily on user-generated content when doing product research. But what happens when there are…
Happy Customers = Good Reviews?
While content spammers have been hard at work infiltrating e-commerce customer reviews, there are still plenty of altruistic reviewers…
Bing Liu: The Science of Detecting Fake Reviews
The dark art of rigging reviews is widespread across the web and has even ensnared several content26 clients over the years….
Panos Ipeirotis: Bad Reviews? Don’t Freak Out
Can negative product reviews boost sales? Are paid reviews more reliable than those written by amateurs? Do online shoppers care…
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