REI
Marianne Sweeny: The Threshold of Duplicate Content
At content26, our standard party line has always been that unique content is worth the comparatively small increase in cost…
REI Uses Social Video to Connect Fans to Products
REI recently launched a social media campaign aimed at giving advice to customers looking for advice about outdoorsy gifts for…
Weekly Content Critique: Taku Me, REI
In honor of my visit to the mothership content26 office in December, I’m reviewing an REI product page today. They’re…
Smartphones: Friend or Foe?
As we’ve reported on numerous occasions, consumers are using their beloved smartphones to compare prices, check specs, and read product…
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