Marianne Sweeny: The Threshold of Duplicate Content

By: Augustin Kendall   |   January 21, 2014

At content26, our standard party line has always been that unique content is worth the comparatively small increase in cost…

Read more

REI Uses Social Video to Connect Fans to Products

By: Trinity Hartman   |   February 11, 2013

REI recently launched a social media campaign aimed at giving advice to customers looking for advice about outdoorsy gifts for…

Read more

Weekly Content Critique: Taku Me, REI

By: Augustin Kendall   |   January 6, 2012

In honor of my visit to the mothership content26 office in December, I’m reviewing an REI product page today. They’re…

Read more

Smartphones: Friend or Foe?

By: Will Giersch   |   November 17, 2011

As we’ve reported on numerous occasions, consumers are using their beloved smartphones to compare prices, check specs, and read product…

Read more
01 / 01