ROI
4 Takeaways from the Answers Summit
This past week I presented at the Answers Summit, an industry event hosted by one of our strategic partners, Answers.com….
ROI, Chunking, and Other Content Marketing Affairs: Interview
We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…
ROI and Belief in E-Commerce Content: Meetup Summary
In honor of Shop.org Summit 2014 (theme: retail’s digital rush) in late September, content26 hosted a Content Strategy Seattle meetup…
The ROI of Agility and Pinterest
Forrester analyst Martin Gill recently published a report titled “The ROI of Agile Commerce.” Agile commerce, for the uninitiated, is a…
WOMMA’s Suzanne Fanning: “Likes” Are Not Enough
In order for your products to succeed, you need to convince loyal customers to spread the word about your brand….
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