ROPO
Ecommerce Lessons from Sports Authority Closing
What’s “the hottest trend in retail” these days? Store closings. This retail industry prediction for 2016 is sorely coming to…
How Online Content Increases Offline Sales [Infographic]
High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as…
Cashing In on the ROPO Effect [Link Roundup]
Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their…
Finishing the Sale: How ROPO Evolved in Omnichannel
The Early Years of ROPO In the infancy of online shopping, it became clear to manufacturers that consumers widely relied…
Why Do Omnichannel [Link Roundup]
Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high….
ROI and Belief in E-Commerce Content: Meetup Summary
In honor of Shop.org Summit 2014 (theme: retail’s digital rush) in late September, content26 hosted a Content Strategy Seattle meetup…
Omnichannel Everywhere: a Twitter Roundup of Shop.org Summit 2014
Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26’s palatial Belltown headquarters….
Consumer Decision Journey: Decline of the Funnel
That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and…
ROPO Goes Both Ways
More than ever before, consumers are using their computers to research items they buy in stores. And they’re also using…
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