ROPO

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Ecommerce Lessons from Sports Authority Closing

By: Angela Delarmente   |   June 29, 2016

What’s “the hottest trend in retail” these days? Store closings. This retail industry prediction for 2016 is sorely coming to…

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How Online Content Increases Offline Sales [Infographic]

By: Jeff Kirby   |   August 5, 2015

High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as…

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Cashing In on the ROPO Effect [Link Roundup]

By: Augustin Kendall   |   July 9, 2015

Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their…

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Finishing the Sale: How ROPO Evolved in Omnichannel

By: Jeff Kirby   |   June 24, 2015

The Early Years of ROPO In the infancy of online shopping, it became clear to manufacturers that consumers widely relied…

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Why Do Content for Impulse-Buy Items?

By: content26   |   May 6, 2015

Lately, the merchandising world has been abuzz with rumors that impulse buying is dead. And according to some news reports,…

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Why Do Omnichannel [Link Roundup]

By: Angela Delarmente   |   March 11, 2015

Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high….

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ROI and Belief in E-Commerce Content: Meetup Summary

By: Augustin Kendall   |   October 17, 2014

In honor of Shop.org Summit 2014 (theme: retail’s digital rush) in late September, content26 hosted a Content Strategy Seattle meetup…

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Omnichannel Everywhere: a Twitter Roundup of Shop.org Summit 2014

By: Breanne Boland   |   October 3, 2014

Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26’s palatial Belltown headquarters….

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Consumer Decision Journey: Decline of the Funnel

By: Mark White   |   September 30, 2014

That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and…

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ROPO Goes Both Ways

By: Trinity Hartman   |   January 16, 2013

More than ever before, consumers are using their computers to research items they buy in stores. And they’re also using…

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