ROPO

What’s “the hottest trend in retail” these days? Store closings. This retail industry prediction for 2016 is sorely coming to…

High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as…

Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their…

The Early Years of ROPO In the infancy of online shopping, it became clear to manufacturers that consumers widely relied…

Lately, the merchandising world has been abuzz with rumors that impulse buying is dead. And according to some news reports,…

Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high….

In honor of Shop.org Summit 2014 (theme: retail’s digital rush) in late September, content26 hosted a Content Strategy Seattle meetup…

Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26’s palatial Belltown headquarters….

That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and…

More than ever before, consumers are using their computers to research items they buy in stores. And they’re also using…