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Amazon SEO: How It Differs from Google

By: Preston Keaton   |   July 21, 2016

For product searches, Amazon is the new Google. Before purchasing a product, 38% of consumers start their search on Amazon…

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Why Do Content for Impulse-Buy Items?

By: content26   |   May 6, 2015

Lately, the merchandising world has been abuzz with rumors that impulse buying is dead. And according to some news reports,…

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The Many Benefits of Product Information [Link Roundup]

By: content26   |   January 19, 2015

We talk about the benefits of product information often on this blog. There’s conversion, there’s better SEO, there’s branding and…

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How Good Grammar Wins the Sale

By: content26   |   October 22, 2014

Language is not quite as natural as breathing, but it’s not far behind (unless you’re a proponent of universal grammar, in…

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Content Merchandising: An Evolving Definition

By: Mark White   |   September 22, 2014

At content26, we help companies merchandise their products online. Why do we use the term “merchandising” instead of “marketing” to…

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How To Make SEO a Friend, Not a Foe

By: content26   |   June 23, 2014

SEO = Writing for Humans There’s a tense discussion going on lately in the big, beautiful world of online content….

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Did Hummingbird Kill the Big Bad Wolves of SEO?

By: Mark White   |   April 10, 2014

As technically complex a narrative that the fifteen years of documented Google algorithm updates have been–from Boston, the first named…

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Rethinking the “Purchase Funnel”

By: Trinity Hartman   |   March 26, 2013

A new report by Forrester Research suggests that marketers need to stop looking at the purchase process as a “funnel”…

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Google Glass Makes a Case for Future-Proofing Content

By: content26   |   March 7, 2013

Google is nearing a consumer launch of what will be the first wearable mobile device. Google Glass, which a year ago…

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ROPO Goes Both Ways

By: Trinity Hartman   |   January 16, 2013

More than ever before, consumers are using their computers to research items they buy in stores. And they’re also using…

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