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Amazon SEO: How It Differs from Google
For product searches, Amazon is the new Google. Before purchasing a product, 38% of consumers start their search on Amazon…
How Good Grammar Wins the Sale
Language is not quite as natural as breathing, but it’s not far behind (unless you’re a proponent of universal grammar, in…
Content Merchandising: An Evolving Definition
At content26, we help companies merchandise their products online. Why do we use the term “merchandising” instead of “marketing” to…
How To Make SEO a Friend, Not a Foe
SEO = Writing for Humans There’s a tense discussion going on lately in the big, beautiful world of online content….
Did Hummingbird Kill the Big Bad Wolves of SEO?
As technically complex a narrative that the fifteen years of documented Google algorithm updates have been–from Boston, the first named…
Rethinking the “Purchase Funnel”
A new report by Forrester Research suggests that marketers need to stop looking at the purchase process as a “funnel”…
Google Glass Makes a Case for Future-Proofing Content
Google is nearing a consumer launch of what will be the first wearable mobile device. Google Glass, which a year ago…
ROPO Goes Both Ways
More than ever before, consumers are using their computers to research items they buy in stores. And they’re also using…
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