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Amazon SEO: How It Differs from Google
For product searches, Amazon is the new Google. Before purchasing a product, 38% of consumers start their search on Amazon…
Content Merchandising: An Evolving Definition
At content26, we help companies merchandise their products online. Why do we use the term “merchandising” instead of “marketing” to…
Did Hummingbird Kill the Big Bad Wolves of SEO?
As technically complex a narrative that the fifteen years of documented Google algorithm updates have been–from Boston, the first named…
Rethinking the “Purchase Funnel”
A new report by Forrester Research suggests that marketers need to stop looking at the purchase process as a “funnel”…
ROPO Goes Both Ways
More than ever before, consumers are using their computers to research items they buy in stores. And they’re also using…
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