Showrooming
Ecommerce Lessons from Sports Authority Closing
What’s “the hottest trend in retail” these days? Store closings. This retail industry prediction for 2016 is sorely coming to…
Our 5 Best Posts on Strategic Product Pages
As 2015 draws to a close and we all look forward to 2016, we wanted to share the posts that…
How Online Content Increases Offline Sales [Infographic]
High-quality online content doesn’t only help digital sales – it has a tangible effect on sales in physical stores as…
Cashing In on the ROPO Effect [Link Roundup]
Can brick-and-mortar retailers survive the rise of the ecommerce? The answer depends largely on whether brands can adapt to their…
Finishing the Sale: How ROPO Evolved in Omnichannel
The Early Years of ROPO In the infancy of online shopping, it became clear to manufacturers that consumers widely relied…
Why Do Omnichannel [Link Roundup]
Omnichannel is sometimes viewed as an “aspirational” content strategy, though retailers would be wise to go ahead and aim high….
Wayfair Sends Shoppers Elsewhere
Wayfair has found a way to make money from shoppers who use the site for product research. The home decor…
The Store As Showroom
Online stores still haven’t figured out how to replace the in-store experience. That’s why there’s a trend among Internet-only retailers…
Don’t Let Showrooming Get You Down
Brick-and-mortar stores become showrooms for smartphone-wielding consumers who want to test-drive products before buying them for cheaper online. What should…
Cross-Channel Selling Eases Showrooming Worries
Brick-and-mortar retailers have faced an upsurge in showrooming in recent months. This is where a customer will use the store as…
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