Social Commerce


Spearfishers, Netcasters, and Social Media

By: Elizabeth Olmsted   |   March 21, 2016

The Internet is home to two types of shoppers: spearfishers and netcasters. Spearfishers know exactly what they want to buy and…

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Product Marketing and Merchandising: the Right Place for the Buy Button

By: Breanne Boland   |   October 6, 2014

The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we…

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Amazon and Pinterest Launch New Social Commerce Features

By: Augustin Kendall   |   August 6, 2013

Amazon recently launched Amazon Collections, a Pinterest-style feature consumers can use to save, share, and discover products. Meanwhile, Pinterest debuted…

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Organic Search Offers Highest Customer Acquisition

By: Augustin Kendall   |   July 4, 2013

Custora, a predictive analytics platform, recently completed a study on the lifetime value of customers obtained through different channels. The…

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The New Square Market Brings Twitter Closer to Commerce

By: Augustin Kendall   |   June 27, 2013

Square, best known for its mobile payment platform, just launched Square Market. Conceptually similar to eBay and Amazon and visually…

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Facebook Still Not a Good Place to Sell

By: Trinity Hartman   |   June 20, 2013

Facebook might have legions of users, but it has not turned out to be a good platform for selling products….

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Retailers Increasing Conversion Rates with Instagram Photos

By: Trinity Hartman   |   May 31, 2013

Product images from the photo-sharing site Instagram are showing up on retailer websites, helping boost conversion rates. Coach, Teva, lululemon, and Threadless…

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YouTube, Now One Step Closer to E-Commerce

By: Augustin Kendall   |   May 22, 2013

Google recently introduced a new YouTube gadget for consumer goods brands that allows shoppers to comparison shop and purchase products featured…

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F-Commerce Fizzles

By: Trinity Hartman   |   January 30, 2013

The e-commerce platform Payvment announced it’s going out of business this week. In 2011, Payvment had opened a virtual mall…

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Facebook Focuses on Conversion Rates

By: Trinity Hartman   |   January 24, 2013

  The social network company Facebook has launched a new system that will allow advertisers to “measure the ROI [return…

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