Social Commerce
Spearfishers, Netcasters, and Social Media
The Internet is home to two types of shoppers: spearfishers and netcasters. Spearfishers know exactly what they want to buy and…
Product Marketing and Merchandising: the Right Place for the Buy Button
The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we…
Amazon and Pinterest Launch New Social Commerce Features
Amazon recently launched Amazon Collections, a Pinterest-style feature consumers can use to save, share, and discover products. Meanwhile, Pinterest debuted…
Organic Search Offers Highest Customer Acquisition
Custora, a predictive analytics platform, recently completed a study on the lifetime value of customers obtained through different channels. The…
The New Square Market Brings Twitter Closer to Commerce
Square, best known for its mobile payment platform, just launched Square Market. Conceptually similar to eBay and Amazon and visually…
Facebook Still Not a Good Place to Sell
Facebook might have legions of users, but it has not turned out to be a good platform for selling products….
Retailers Increasing Conversion Rates with Instagram Photos
Product images from the photo-sharing site Instagram are showing up on retailer websites, helping boost conversion rates. Coach, Teva, lululemon, and Threadless…
YouTube, Now One Step Closer to E-Commerce
Google recently introduced a new YouTube gadget for consumer goods brands that allows shoppers to comparison shop and purchase products featured…
F-Commerce Fizzles
The e-commerce platform Payvment announced it’s going out of business this week. In 2011, Payvment had opened a virtual mall…
Facebook Focuses on Conversion Rates
The social network company Facebook has launched a new system that will allow advertisers to “measure the ROI [return…
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