Social Commerce

Will Walmart’s Digital Reinvention Succeed?

By: Trinity Hartman   |   December 3, 2012

Walmart has launched a social gifting service, revamped the search results on its site, and closely linked its online and…

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User-Generated Content’s Role in Merchandising: Part 1

By: Augustin Kendall   |   October 11, 2012

UGC: The Pioneer of Social Commerce Retailers may not have mastered the art of Facebook selling yet, but social commerce…

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User-Generated Content’s Role in Merchandising: Part 2

By: Augustin Kendall   |   October 11, 2012

In Part 1 of this article, I talked about the ethics of user-generated content in light of its steadily increasing influence…

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Retailers Hold the Key to Social Commerce

By: Trinity Hartman   |   October 9, 2012

Don’t hold your breath for Facebook stores to take off anytime soon. Paul Armstrong of the global media and marketing…

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How Social Reviews Will Change the Retail Landscape

By: Elizabeth Olmsted   |   October 8, 2012

Reviews can play an important role in giving consumers the confidence to buy. They can also be incredibly overwhelming. For…

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When Branded Content Isn’t Enough

By: Trinity Hartman   |   September 13, 2012

What does reality TV have to do with selling shoes? Nine West has decided it needs to go beyond “branded…

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Is Social Media Irrelevant to Online Shoppers?

By: Trinity Hartman   |   September 10, 2012

Would e-commerce companies miss Facebook, Twitter, and Pinterest? Not really, according to the industry blog EcommerceBytes. The blog’s survey of…

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Products Go Viral on Twitter

By: Trinity Hartman   |   August 30, 2012

Will Twitter save social commerce? BuyReply, a tweet-to-buy system, launched this week. The startup enables Twitter users to buy products…

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Shopcade’s Roxanne Varza: Social Commerce in Action

By: Trinity Hartman   |   August 23, 2012

Are you a tea drinker? On the hunt for a bacon-related gift? Or maybe just a fan of paisley? Roxanne…

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Facebook Needs a “Buy” Button

By: Trinity Hartman   |   August 22, 2012

Facebook commerce never took off because the site “failed to realize that people go to Facebook primarily to interact with…

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