Social Media
Spearfishers, Netcasters, and Social Media
The Internet is home to two types of shoppers: spearfishers and netcasters. Spearfishers know exactly what they want to buy and…
Product Marketing and Merchandising: the Right Place for the Buy Button
The best trick of omnichannel selling is the ability to buy just about anything just about anywhere, so long as we…
The Social Life of Content: Summary
MediaPlant, a Seattle-based digital communications firm specializing in presenting the business value of technology, is halfway through a series of…
Facebook Still Not a Good Place to Sell
Facebook might have legions of users, but it has not turned out to be a good platform for selling products….
For Google, High-Quality Content Is Never Wrong
Google recently announced it will be making changes to its search algorithm. These changes always make companies nervous as it…
REI Uses Social Video to Connect Fans to Products
REI recently launched a social media campaign aimed at giving advice to customers looking for advice about outdoorsy gifts for…
F-Commerce Fizzles
The e-commerce platform Payvment announced it’s going out of business this week. In 2011, Payvment had opened a virtual mall…
Will Amazon Play Host to Social Butterflies?
Third-party sellers on Amazon will soon be able to create microsites within Amazon that would act as social media hubs…
How Social Reviews Will Change the Retail Landscape
Reviews can play an important role in giving consumers the confidence to buy. They can also be incredibly overwhelming. For…
Brands Commissioning Fake Reviews to Look Good on Social Media
A new study by Gartner suggests that brands are increasingly turning to fake feedback to make themselves look good on…
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