Storytelling

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Storytelling: From Ohio to Netflix

By: Augustin Kendall | September 9, 2013

August was filled with family trips, strategy meetings, and new writer training. In one way or another, I’ve spent a…

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Tapestry: Perfect Platform for Brand Storytelling?

By: Augustin Kendall | June 6, 2013

It’s been a while since we talked about the content and commerce model on CP, but a new app, Tapestry,…

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Target Tells Stories About Products

By: Trinity Hartman | April 18, 2013

Target wants to go beyond product descriptions to tell consumers “stories about their products.” To that end, they’ve worked with…

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