Usability

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Sara Wachter-Boettcher: Future-Ready Product Pages

By: Trinity Hartman   |   February 25, 2013

Sara Wachter-Boettcher has become a vocal advocate for “future-friendly content.” What’s that? It’s content that offers a fantastic user experience…

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Product Comparison Charts: An Instructive Tour

By: Augustin Kendall   |   January 23, 2013

In this time of reflection, prediction, and animated GIF lists, I’m going to talk about something we have not addressed…

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Product Comparison Chart Infographic: The Power to Choose

By: Trinity Hartman   |   January 16, 2013

Are you thinking about adding a comparison chart to your product detail page? While comparison charts can provide a helpful…

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For Better or Worse: How Content Shapes the User Experience

By: Trinity Hartman   |   December 11, 2012

Be sure to check out content26 co-founder Mark White’s guest post on UX Booth. Mark hones in on how product…

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The Remington Product Page: Something for Everyone

By: Emily Wittenhagen   |   November 28, 2012

Remington has created enhanced product page content for many of the razors and hair styling products they sell online. We…

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How to Avoid Abandoned Shopping Carts

By: Ryan Mallett   |   March 20, 2012

Running a successful e-commerce business is hard work. You may find that your shoppers respond well to your store but…

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How to Keep Consumers Engaged & Increase Their Value Over Time

By: Elizabeth Olmsted   |   March 15, 2012

When it comes to fixing things, I try to live my life by this simple rule: if it doesn’t move…

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Weekly Content Critique: Wynn Las Vegas

By: Augustin Kendall   |   March 9, 2012

We focus on consumer goods a lot here, because that’s our business. But websites for consumer services need to meet…

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Weekly Content Critique: Tens Unit

By: Augustin Kendall   |   March 2, 2012

Recently, I found myself shopping for TENS units. Backstory: muscle pain, mildly slipped disc, chiropractor, application of TENS unit, pleasant…

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Increase Conversion by Flaunting Your Style (Guide)

By: Augustin Kendall   |   November 10, 2011

Last month, I talked about how paying attention to spelling and punctuation can do wonders for your company’s credibility (and Google…

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