User Experience

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The Customer Model of IA & Content Strategy: Interview

By: Augustin Kendall   |   March 4, 2015

We’ve been crossing paths with content strategists and information architects more and more in our work to improve product content…

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The Best of #ConveyUX

By: Breanne Boland   |   January 26, 2015

Care about UX? Passionate about content? Just want to help the user at every turn? Seattle is a great place…

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Don’t Do This: the Big Image as Amazon A+ Content

By: Breanne Boland   |   January 6, 2015

Yes, it’s true. With a single mistake, you can alienate people with vision loss, mobile shoppers, your Amazon merchandiser, and…

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Does Enhanced Content Matter in E-tailing’s Customer Experience Index?

By: Trinity Hartman   |   March 17, 2014

When Lauren Freedman talks to online retailers about improving customer experience, she always brings up the importance of the product…

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User Experience Lesson from Mad Men to Burrito Makers

By: Augustin Kendall   |   September 4, 2013

I’ve started rewatching Mad Men. In “Babylon” (season 1, episode 6) this simple but brilliant bit of scriptwriting comes from Freddy Rumsen (emphasis…

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Website Architecture Needs an Update

By: Augustin Kendall   |   August 1, 2013

Google probably has endless tips on how to improve a website, but ReadWrite rightfully draws attention to Google’s focus on user…

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The Digital Age Requires Companies to Broaden

By: Trinity Hartman   |   May 22, 2013

UX Booth editor Marli Mesibov reached out to several of the speakers at the content strategist conference Confab next month….

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Design for Mobile Commerce: Recap

By: Augustin Kendall   |   May 15, 2013

Mobile devices have created new opportunities for retailers. This is not news. What is news these days is debate about…

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Brian Casel: Content First, Layout Second

By: Augustin Kendall   |   April 2, 2013

Brian Casel, a freelance web designer, is a strong proponent of responsive design. Responsive web design relies on media queries…

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Sara Wachter-Boettcher: Future-Ready Product Pages

By: Trinity Hartman   |   February 25, 2013

Sara Wachter-Boettcher has become a vocal advocate for “future-friendly content.” What’s that? It’s content that offers a fantastic user experience…

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