User-generated Content
Use Your Content, Not Your Cash, To Compete
Last October, Yelp launched their consumer alerts program to address mounting concerns about fraudulent customer reviews. Yesterday, the site posted…
Retailers Increasing Conversion Rates with Instagram Photos
Product images from the photo-sharing site Instagram are showing up on retailer websites, helping boost conversion rates. Coach, Teva, lululemon, and Threadless…
Businesses Buying Positive Yelp Reviews Get Branded
Yelp slapped a scarlet letter on eight businesses recently–only, in this case, the A stood for Alert. Search Engine Land…
Introduction to User-Generated Content
User-generated content (UGC) is pretty self-explanatory: it refers to all content created by a site’s users, rather than by marketers,…
User-Generated Content’s Role in Merchandising: Part 1
UGC: The Pioneer of Social Commerce Retailers may not have mastered the art of Facebook selling yet, but social commerce…
Friendize.Me’s Mark Shteiman: Personalizing User Reviews
Mark Shteiman’s inspiration for social reviews came from a speeding ticket. The normally law-abiding citizen found himself calling friends to…
User-Generated Content’s Role in Merchandising: Part 2
In Part 1 of this article, I talked about the ethics of user-generated content in light of its steadily increasing influence…
How Social Reviews Will Change the Retail Landscape
Reviews can play an important role in giving consumers the confidence to buy. They can also be incredibly overwhelming. For…
Online Reviews: No Big Deal?
A recent article in the Financial Times delves into the contradictory world of online reviews. In some cases, user reviews…
Online Retailers Strive to Answer Shoppers’ Questions
Studies show that online shoppers rely heavily on user-generated content when doing product research. But what happens when there are…
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