The Sixth Reason You Should Never Let Amazon Produce Your Product-Page Content

By: Mark White   |   December 19, 2013

In our latest installment of our Why You Should Never Let Amazon Produce Your Enhanced Content series, we examine this three-minute…

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YouTube, Now One Step Closer to E-Commerce

By: Augustin Kendall   |   May 22, 2013

Google recently introduced a new YouTube gadget for consumer goods brands that allows shoppers to comparison shop and purchase products featured…

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Your Video on Facebook? That Will Cost $1 Million

By: Trinity Hartman   |   April 19, 2013

Starting this summer, companies will be able to pay approximately $1 million per day to have their video spots show…

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New Item Setup: Making It Work [webinar recording]

By: Trinity Hartman   |   March 15, 2013

Hopefully everyone who attended content26‘s recent webinar came away with a good understanding of  how to use new item setup…

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Not All Product Videos Are Created Equal

By: Trinity Hartman   |   January 22, 2013

Before commissioning your next product video, spend some time researching the various ways other companies are using product videos on…

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Advice for Small E-tailers: Focus on Content

By: Trinity Hartman   |   December 27, 2012

  How can small online retailers compete with the big players like Amazon and Dell? Practical eCommerce offers some advice…

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YouTube Debuts Shoppable Video

By: Trinity Hartman   |   December 7, 2012

Have you ever been watching a movie or TV show and wondered what one of the characters was wearing? YouTube…

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Product Videos Continue to Influence Online Sales

By: Trinity Hartman   |   November 12, 2012

The Japanese e-commerce giant Raktuen recently released a study about the growing importance of product videos in e-commerce. Rakuten, which…

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Paid Video Reviews Trustworthy?

By: Trinity Hartman   |   June 5, 2012

A article recently trumpeted the rise of the video product review. With e-commerce plagued by fraudulent reviews, author Sean…

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It’s Never Too Late to Spring Clean Your Online Content

By: Breanne Boland   |   May 15, 2012

In the northern hemisphere, spring is already giving way to summer. However, that doesn’t mean it’s too late to do…

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