Video
The Sixth Reason You Should Never Let Amazon Produce Your Product-Page Content
In our latest installment of our Why You Should Never Let Amazon Produce Your Enhanced Content series, we examine this three-minute…
YouTube, Now One Step Closer to E-Commerce
Google recently introduced a new YouTube gadget for consumer goods brands that allows shoppers to comparison shop and purchase products featured…
Your Video on Facebook? That Will Cost $1 Million
Starting this summer, companies will be able to pay approximately $1 million per day to have their video spots show…
New Item Setup: Making It Work [webinar recording]
Hopefully everyone who attended content26‘s recent webinar came away with a good understanding of how to use new item setup…
Not All Product Videos Are Created Equal
Before commissioning your next product video, spend some time researching the various ways other companies are using product videos on…
Advice for Small E-tailers: Focus on Content
How can small online retailers compete with the big players like Amazon and Dell? Practical eCommerce offers some advice…
YouTube Debuts Shoppable Video
Have you ever been watching a movie or TV show and wondered what one of the characters was wearing? YouTube…
Product Videos Continue to Influence Online Sales
The Japanese e-commerce giant Raktuen recently released a study about the growing importance of product videos in e-commerce. Rakuten, which…
Paid Video Reviews Trustworthy?
A Forbes.com article recently trumpeted the rise of the video product review. With e-commerce plagued by fraudulent reviews, author Sean…
It’s Never Too Late to Spring Clean Your Online Content
In the northern hemisphere, spring is already giving way to summer. However, that doesn’t mean it’s too late to do…
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