Word of Mouth Marketing

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The Social Life of Content: Summary

By: Augustin Kendall   |   December 11, 2013

MediaPlant, a Seattle-based digital communications firm specializing in presenting the business value of technology, is halfway through a series of…

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REI Uses Social Video to Connect Fans to Products

By: Trinity Hartman   |   February 11, 2013

REI recently launched a social media campaign aimed at giving advice to customers looking for advice about outdoorsy gifts for…

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WOMMA’s Suzanne Fanning: “Likes” Are Not Enough

By: Angela Delarmente   |   August 8, 2012

In order for your products to succeed, you need to convince loyal customers to spread the word about your brand….

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Engage and Educate Customers for Improved WOMM

By: Angela Delarmente   |   April 11, 2012

Consumers are jaded. This is probably not news to you, but it’s a fact that deserves your attention. To borrow…

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