Yelp

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Use Your Content, Not Your Cash, To Compete

By: Augustin Kendall   |   August 13, 2013

Last October, Yelp launched their consumer alerts program to address mounting concerns about fraudulent customer reviews. Yesterday, the site posted…

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Businesses Buying Positive Yelp Reviews Get Branded

By: Breanne Boland   |   October 23, 2012

Yelp slapped a scarlet letter on eight businesses recently–only, in this case, the A stood for Alert. Search Engine Land…

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Introduction to User-Generated Content

By: Augustin Kendall   |   October 12, 2012

User-generated content (UGC) is pretty self-explanatory: it refers to all content created by a site’s users, rather than by marketers,…

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