The Educated Ecommerce Consumer and ICANN’s New Domain Names

5 sec countdownYou have five seconds to appreciate this post! According to an article by Salar Salahshoor, aka “salario,” that’s as much time as consumers give a landing page to compel them. Want to give your page a better shot at generating e-commerce sales? He gives six tips on SEOmoz you’ll want to read. “It’s your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story.” Daunting maybe, but not an impossible mission.

Read the full story at SEOmoz.com

The results of the 2011 Shopping Study are in, and its findings will keep online retailers on their toes. A survey of 1,000 online consumers conducted by PowerReviews and the e-tailing group reveals that today’s online shoppers do their research before loading that shopping cart. Lauren Freedman, president of the e-tailing group, commented “[consumers] are hungry to find the right information about products they are researching and are willing to spend significant time to take advantage of user-generated content and most importantly to be rewarded by purchasing it at the price they want to pay.” The takeaway: shoppers are smart and savvy. You’d better be, too.

Read the full story at marketwire.com

To buy or not to buy that new domain name. If you’ve not heard about ICANN’s recent decision to add more top-level domain names to the existing list of 22, well… they are. Added to .net, .org, and, of course, .com will be a host of others, including–for $185,000–.apple and .google, or .YOUR COMPANY NAME HERE. How these additions will affect SEO results and if your company should scramble for a place within these new domains are questions Danny Sullivan of Search Engine Land explores in this article. His conclusion: fortune may knock for some, but for most, this change is nothing to lose sleep over.

Read the full story at searchengineland.com