Square, best known for its mobile payment platform, just launched Square Market. Conceptually similar to eBay and Amazon and visually similar to Etsy, the online marketplace is integrated with other Square products and is designed to let merchants easily promote items for sale on social networks.
As Square’s CEO said in a recent interview, “Our mission is to make commerce easy. That doesn’t mean ‘make offline commerce easy’ or ‘make online commerce easy.’ It’s commerce in general.”
And that includes social commerce. Using Twitter product cards, retailers can promote their products in tweets that link to Square Market. This may be the starting point for Twitter’s own expansion into commerce.