Remington has created enhanced product page content for many of the razors and hair styling products they sell online. We wanted to share this product page for a men’s rotary shaver, as it provides a good example of content that caters well to different types of learners.
“When our products live online, we need to convey to our consumer what an item actually looks like and also what its features and benefits are. Through a page like this, we are able to give our customers a great snapshot of not only what an item looks like but clear images of what it does and how it will perform for them. These, along with great reviews, can give a consumer confidence in their purchase.”
Associate National Account Manager
Filling in the Bubbles
In 1983, psychologist Howard Gardner proposed the theory of multiple intelligences, which in its current state splits styles of intelligence into nine types.*
In the 80s and 90s, theories like this began to take shape as school systems began acknowledging that being labeled “smart” shouldn’t necessarily be reserved for students who excel at long division or the five-paragraph essay, but also applies to those who can improvise trumpet solos or break up lunchroom drama.
These same acknowledgements are what routinely put fill-in-the-bubble tests under dispute, as they tend mainly to test only two types of intelligence: logical-mathematical and linguistic.
To Buy or Not to Buy?
Gardner’s nine types of intelligence are: logical-mathematical, spatial (visual), linguistic, bodily-kinesthetic, musical, interpersonal, intrapersonal, naturalistic, and existential. Often people will volunteer what kind of “learner” they are–“I’m a visual learner” or “I like to get my hands dirty”–or sometimes what kind of learner they’re not–“I’m street smart, not book smart.”
When it comes to presenting a product online, it’s important to consider the different types of learners who will be encountering the page.
Chances are you won’t be able to hit every type (nor should you need to) but as we’ve laid out, an effective A+ page has a number of elements at work to appeal to a wide audience of learners–even the existentialist in all of us, asking that age-old question: to buy or not to buy?
Here’s a link to the full Remington R3150 Corded Men’s Electric Rotary Shaver page. Also, be sure to check out the larger version of our annotated Remington product page here.
*In 1983, Gardner published the book “Frames of Mind,” which outlined seven different types of intelligence. In 2000, he published “Intelligence Reframed: Multiple Intelligences for the 21st Century” which contained two new intelligence types: existential and naturalist.