The ROPO Effect and How to Increase Your SEO Magnetism

Paul Burani of SearchEngineWatch.com delves into the perplexing (but very real) relationship between online product research and offline purchases (aka the “ROPO” effect). This is an ongoing favorite topic for Paul. Back in January, in referring to an Econsultancy study that reported that two-thirds of consumers qualify their offline purchases with online research, he discussed ways for to address the ROPO effect through smart search strategies on mobile platforms. Also at SearchEngineWatch.com, Eric Enge explains the value of creating unique, compelling content for your web pages. Not only does quality content give customers all the information they need, thus making them happy and confident, but it also boosts SEO and search engine visibility–a valuable end in itself. Recent changes to Google’s search algorithm have only furthered the need for original content.

Read the full story at searchenginewatch.com.

Meanwhile, back at TopRankBlog.com, Lee Odden offers a concise lesson on making your website SEO friendly through its content. He cites an editorial plan and keyword glossary as useful tools for enhancing your site’s search engine magnetism.

Read the full story at toprankblog.com.

Internet marketing software manufacturer Conductor reports that between April and November of 2010, the number of in-house SEO professionals in the top 500 ‘big box’ stores rose by 24%, more proof of the growing importance of search to marketing strategies.

Read the full story at conductor.com/blog.

Blog Squad member Dr. Patsi Krakoff recently shared her views on why video is a necessary part of content marketing. According to Krakoff, “Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Images are simply attractive to the human brain, and we’re hard-wired to pay attention to faces.” The development of rich media, she adds, is an asset that staff and administrators can create in-house in little time and with little investment.

Read the full story at writingontheweb.com.

Internet Retailer has coverage of The Home Shopping Network’s Arcade experience, which debuts today on its site. Visitors to HSN can play any of 25 arcade-style video games while simultaneously viewing a live stream of merchandise offerings and links to recent best-selling items. HSN’s executive vice president of digital commerce, Jill Braff, states that “the goal is to marry content with commerce.”

Read the full story at internetretailer.com.