Tracking SEO Trends: Keywords Still Key, and Content Still Champ


Today’s Dilbert comic humorously depicts the protagonist resisting his manager’s wishes to embrace “black hat” SEO practices. “Black hat” suggests underhanded methods for boosting web-search visibility, such as loading a page with invisible-text keywords or link farming.

Lee Odden of TopRank’s blog┬árecently wrote a great article on keyword use relative to content merchandising. While Odden acknowledges that strong content is paramount, he urges us not to forget that, “great content isn’t great until it’s discovered and shared.” Robust, informative content will always be the key to success, but it can be nearly as important to effectively use keywords so said content can be found by those who need to see it.

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Zeke Camusio at The Outsourcing Company produced a list of current SEO trends. For example, Google has always tried to reward sites with “unique content and great design,” but with recent updates, it has become more effective in those aims. Other trends include the perpetually growing role of social media, search engines’ partiality to page length, and the relative decrease in the value of links.

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Amazon is reminding vendors to use their “Amazon Selling Coach” feature. This tool assesses your product pages, then indicates areas for improvement. Those elements usually include title, product description, specifications, and images. Neglecting these listings will almost certainly lead to missed opportunities.

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Finally, for those of us who aren’t yet SEO experts, Marcus Miller at SEOmoz has an article on the fundamentals of the most revered topic in retail. Although the article’s length is roughly comparable to that of a Greek epic, the basic message is clear and omnipresent: As one of its “chapters” is titled, “SEO starts with great content.”

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