The Updated content26 Guide to Ecommerce Content

There are a lot of moving parts that go into creating compelling ecommerce content, and it can be tough to keep track of the specific requirements for each retailer site. As best practices continuously change with the growing ecommerce landscape, we’ve updated our content26 Guide to Ecommerce Content to reflect these changes.

This handy document provides easy-to-follow tips for creating informative, site-specific enhanced content on Amazon, Walmart, and more. We break down the key elements that go into creating an ecommerce product page, including how to structure the pages and the content they should include.

Our Guide to Ecommerce Content offers the best practices for three top retailers, with expanded views of how product pages will look on each site and how each section of the product page works together to create compelling, comprehensive content.