Use Your Content, Not Your Cash, To Compete

Last October, Yelp launched their consumer alerts program to address mounting concerns about fraudulent customer reviews. Yesterday, the site posted a new round of alerts that include links to evidence of attempts to game the system on the pages of a few businesses. Here’s what they look like:


For better (and more ethical) ways to compete in in online retail, check out Econsultancy’s advice to niche e-commerce sites. Some of the advice is trite: “Remember that people buy from people.” But the post provides good examples of how a small sign retailer, for instance, can effectively compete with Amazon. As always, the message is to maximize space and use all content opportunities wisely, even if that content is your URL.

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