Using Mobile Video to Drive Retail Sales

There is no denying our love for shopping with tablets and smartphones. According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011. While e-commerce retailers work out new ways to turn that in-store research into more sales, a recent post on Video Commerce offers up four ways they can do just that through the use of mobile video.

First up is utilizing HTML5 for product videos. In order to be video friendly on all devices (most specifically iOS devices such as iPhone, iPad, and iPod Touch) HTML5 is an absolute must. Speaking as one of the 146,000,000 iPhone users, there is nothing more frustrating than spending the time to pull up a video only to find it’s flash and unable to play on my device. Make your mobile site friendly to all and reap the benefits. It’s that simple.

Second on the docket is the use of location-based multimedia coupons. Providing interactive coupons or discounts upon entering the store is an excellent way to boost direct response rates. Next up are QR codes that lead consumers to video content. When consumers take the time to scan a QR code, they want something of value. Video can do exactly that by bringing the product to life and allowing you to showcase new features or share customer testimonials. Last but not least, offering live customer service video chat can lead consumers to smart buying decisions by providing on the spot answers to product specific questions.

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