Walmart is experimenting with a mobile store solution for cities where the big box retail chain doesn’t have a brick-and-mortar presence. Styled to resemble a roving food truck, the mobile Walmart store is covered in QR codes for specific products.
Procter & Gamble teamed up with Walmart for a month-long effort in New York City; both companies hope to get more consumers to start purchasing consumer packaged goods (CPG) online.
“We truly believe that’s the future. But people have yet to really adopt buying consumables online,” P&G spokesperson Tim Marrin told Online Media Daily. “We think having free delivery, and getting this message out to urban shoppers who don’t have access to Walmart stores, is a great first start.”
You can read more about Walmart’s mobile effort at mediapost.com.