Website Architecture Needs an Update

Google probably has endless tips on how to improve a website, but ReadWrite rightfully draws attention to Google’s focus on user experience. They say that too many websites are designed based on the strategy of the Dewey Decimal System, rather than the concepts that have helped Google stay at the top.

Those concepts include questioning taxonomy and organizing a site to answer questions. After all, “web users want what they want, when they want it. There is no tolerance for designs that force them to forage from section to section.” A timely message for, if the company is serious about sustaining a pricing war with Amazon.


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